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DIESEL

Diesel is an innovative international lifestyle company, producing a wide-ranging collection of jeans, clothing and accessories. Since its creation in 1978, Diesel has experienced extraordinary growth and has evolved from being a leading pioneer in denim into the world of premium casual wear, becoming a true alternative to the established luxury market.

An innovative, design-led campaign for stills, film, print ads and social media

ART DIRECTION | BRAND STRATEGY | CREATIVE CONCEPT | PRODUCTION | CASTING | EDITING | RETOUCHING

Art Director Akmal Shaukat | Photographer Philip Riches | Fashion Editor Monika Kropfitsch | Model Sophie Srej and Florian Van Bael

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